September 12, 2011 Program

Kevin E. Newsome

M.Photog,Cr,CPP,API,FDPE,FSA,FED

            With over 30 years as a full time professional photographer specializing in executives, seniors, children and family portraiture, Kevin Newsome might be considered one of Florida’s most experienced image artists. He’s a past president of the Tampa Area Professional Photographers Association (2003), the Florida Professional Photographers (2001), and the Southeastern Professional Photographers Association (2008-09). His book, Children’s Portrait Photography – A Photojournalistic Approach, was released by Amherst Media in 2007.

“Executives – A Market Ignored”

The landscape of our industry has evolved dramatically in recent years. More and more, professional photographers are fielding calls from potential clients who need the digital file for commercial purposes. In the film days, this was classified as a commercial job and rarely did portrait photographers even bother with it. The most any executive would purchase would be a single print to be used for business purposes. It was hardly worth the time.

Today, executive portraiture has become a product line that a good, quality portrait artist can count on for a steady revenue stream. It is still classified as a “commercial job” in that we are turning over the digital files along with a “user license” for them to make prints at their leisure for commercial purposes.

Kevin’s program will shed light on how this revenue stream has helped his business get through the slow times in our economy. A brief lighting and posing demo will be featured for a clean, yet professional studio head shot, along with tips on location lighting, marketing, and retouching for executives.

Sponsors:

Miller’s Lab

GW Moulding